Marketing

Over the past 10 years Supanews has driven its brand awareness to the point where it is well regarded and respected in the industry and widely recognised in the Brisbane and Sydney marketplaces. As Supanews continues to expand, that brand awareness is growing rapidly.

Supanews prides itself on its strong marketing capabilities. Most of these efforts are focused on in-store activities that yield exceptionally strong sales growth.

Supanews runs promotions both on a national and local level, working with its suppliers on key seasonal events, new product launches and general marketing activities. We are able to provide our franchisees with exclusive and powerful activities that help us differentiate ourselves from other newsagencies and grow sales. This includes monthly multi-buy specials, store opening activities, lottery jackpot promotions, special offers, seasonal events, customer loyalty programs and much more.

Supanews also uses its marketing strength to continue to build brand awareness and value in the Supanews name and what it stands for.