Point of Difference

The Supanews model offers a range of unique selling propositions within the newsagency channel for the supplier including compliance, consistent delivery of corporate image and in store advertising opportunities.

Compliance

In a channel notoriously difficult for suppliers to gain any form of consistent compliance, Supanews guarantees all store compliance from a robust and measurable model including franchise and corporate outlets.

Compliance is monitored regularly from our Head Office field team ensuring pre-approved ranging, planogramming and displays are delivered in line with expectations across all stores. We take compliance very seriously!

Corporate Image

Supanews understands the importance of maintaining your brand's integrity.  We know, because we place the same importance on our own corporate image.  All Supanews outlets deliver a consistent use of branding through corporate colours, logos, store layouts, fixturing and staff uniforms.

Advertising

Supanews offers several dynamic platforms for suppliers to engage with the consumer that create brand presence awareness and drive sales.

The Supanews advertising vehicle is collectively known as popsigns. Our popsigns business unit incorporates large format static light boxes and dynamic moving image LCD screens.  This combination engages the consumer at each level of the purchase decision making stage.  Light boxes interrupt passing trade at the shopfront, and the LCD screen reinforces brand messages and calls to action at the point of purchase.  Effective use of popsigns has been tremendously successful in driving sales and brand awareness.  

The popsigns concept was driven from a need to declutter our store environment and deliver a consistent, easily updateable medium and to leverage our strong store traffic.